Today I reduced my list of B2C iOS app ideas to five.
I gave each idea a weighted score across six categories: my excitement, value for users, willingness to pay, access to customers, speed to MVP, and differentiation from competitors.
I used those scores to organize assumptions I have yet to test. I plan to build every app on the shortlist.
I am writing this for future me
I want to read this article in a few months or years and compare my plans with what happened.
My long-term goal is to reach financial independence with steady income from apps. I read stories from people who made B2C mobile apps work and gained enough confidence to try. I still know little about my odds.
If I succeed, I may remember the starting point as cleaner than it was. I am recording the guesses, wasted work, wins, and changes of direction before I decide which apps deserve more work.
Five apps, then marketing
I know how to build software. AI has reduced the cost and time enough for me to try several ideas without spending a year on each one.
I chose five ideas for different niches and ideal customers. I will test my assumptions across five markets and look for a problem and audience worth pursuing.
I plan to build the apps first. Then I will put most of my effort into UGC and TikTok. I will add paid ads and App Store Optimization, then use product analytics to measure conversion and find out why users stay or leave.
I need the most practice with reaching customers and explaining why they should care.
I am delaying market feedback
I could test demand before writing the apps. I chose to delay those tests until the five apps work, so I will face five marketing problems at once.
I accept that risk because AI has made implementation cheap for me. I still do not know whether users will download an app, pay for it, or keep using it. I cannot infer any of that from my scorecard.
I can answer those questions after I put the apps in front of users and study their behavior. If users ignore all five, I will examine whether I wasted time by building before testing. I want to record that mistake if I make it.
The starting point
On July 15, 2026, I have five selected ideas, zero shipped apps, zero users, and zero revenue from them.
In future entries, I will cover the launches and the marketing experiments. I will record downloads, conversions, retention, revenue, and the apps I stop pursuing.
Today I start building the first one.